Trade and MICE.
For a company exhibiting or hosting rather than attending. Stand-side logistics, delegate movement, and the private dinners that run alongside the show floor.
About this event
ITB Berlin (March 2027) is the world's leading travel trade show, held at Messe Berlin. Now a B2B-only event (no public days), it combines a massive exhibition floor organised by geographic region with the ITB Convention, featuring 400+ international speakers. ITB covers every segment of travel and tourism.
Highlights
- ✓World's largest travel trade show (100,000+ trade visitors from 180+ countries)
- ✓Exclusively B2B (trade visitors only, no public days)
- ✓ITB Convention: 400+ international speakers on travel trends
- ✓Geographic exhibition layout covering every world region
- ✓Specialised segments: Adventure, Business Travel, Luxury, LGBTQ+, Medical Tourism, Travel Technology
- ✓Messe Berlin venue: exhibition grounds
- ✓Key networking event for the global tourism industry
Itinerary
Day 1: Exhibition opens (10:00-18:00). ITB Convention keynotes on the year's central theme. Geographic pavilions and segment areas active. Networking events.
Day 2: Full exhibition and convention day (10:00-18:00). Trend sessions and panel discussions. Specialist deep-dives.
Day 3: Final exhibition day (10:00-18:00). Closing convention sessions. Remaining meetings.
What's Included
- ✓Trade visitor registration
- ✓Exhibition floor access (all geographic and segment zones)
- ✓ITB Convention (400+ speakers, panels, trend sessions)
- ✓B2B networking and meeting scheduling
- ✓Segment-specific zones
Ready to attend?
For a company exhibiting or hosting rather than attending. Stand-side logistics, delegate movement, and the private dinners that run alongside the show floor.
Brief us on the show